Page Titles are one of the Most Important Aspects of SEO

Putting keywords and phrases in the title can have a dramatic effect on your placement in search engines.

Technical Reasons

• Titles should be placed in <H1> tags that indicate an emphasis on words in the title.
• Title meta tag, which is the most important meta tag usually match the <H1> tag in most writing platforms. This adds additional emphasis on the words in the title.

I always suggest to use your most important keyword or phrase in the title. Place the main keyword at the beginning of your title.

Examples of good and bad titles for this article

Good Titles

• Learn how to write for search engines
• How writing for search engines can improve your traffic
• The best way to write for search engines
• Writing for search engines, everything you need to know

Bad Titles

• Writing Part 1 (doesn't include the entire main key phrase)
• Think you know what to do? (doesn't include any of the keywords)
• Learn about online writing? (Not specific to the article and doesn't include the keyphrase)

So, when you create a Title for your article include the key phrase that you want to target in the search engines.

Google displays the title tag in the search results. We've done user testing asking the user to describe how they decide which page to select from the search results. Our study teaches us that users do two main things.

• They look for 100% title match to the query. If they type in "How does deodorant work" that they will likely click one of the first three results with that exact title.
• Searchers get the brand for the site from the title. To brand your site with your title tag, add the brand name after the title tag. An Example "How does deodorant work - HubPages Health". When users develop a brand affinity, they will select your brand when they see it.